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Hardware sitting pretty

European Business Magazine interviews Michel Rammeloo

European Business Magazine is the B2B economics medium for Europe and beyond. They present trends, ideas and innovational concepts that European companies use to stay on the winning track and fit for the future.

They requested an interview with Michel Rammeloo, founder & owner of Discorp to present his way of work. You can find the content of the interview below or on the website of European Business.

HARDWARE SITTING PRETTY

Challenges can make you or break you, so much is clear. Belgian company Discorp n.v./s.a. originally specialized in the distribution of compatible RAM modules for computers to companies across Belgium. The company successfully used the challenge of a changing market in the early 2000s to ring in a second business phase. Today, Discorp is an ICT hardware specialist and an advisor for its clients on the perfect optimized workspace.

“Our core business is to advise our clients in the optimization of their workspaces and providing the necessary hardware to do so,” says Michel Rammeloo, General Manager, Founder and Owner of Discorp.

To achieve this, the company provides three product groups: First is the advice Discorp offers to its customers about anything related to an optimal ergonomic workspace such as chairs, which can also be supplied if required. Secondly, the company provides a large variety – 350,000 articles in total – of commodity products including all the PC peripherals from keyboards to screens to headsets.

The third product group is unified communication and video conference solutions, which comprises of end point devices offering ideal solutions specifically for smaller conference rooms. For all its products, Discorp offers a catalogue and is able to provide customized solutions ideally tailored to each customer’s needs. “We distribute different premium brands,” emphasizes Mr. Rammeloo. “For key products, we have at least two premium brands in the catalogue.”

It is this tailormade service that has been winning clients over, generating consistent growth of around 30% annually for the past years. “Our forte is that we take care of everything for our clients. They have at least 1,000 employees and computers, and they need something every day,” Mr. Rammeloo explains.

Discorp’s clients are large companies from the banking & finance and insurance sector as well as industrial businesses and, in Belgium itself, national government agencies. “Clients can place their orders through an automated purchasing system. We deliver the products and even take care of booking the invoice in their system.”

Initially only limited to Belgium, for about four years, Discorp has also begun to offer its services to clients in countries across Europe. “Our current export rate is about 35% and might be to any country in Europe,” Mr. Rammeloo states. “We have several major clients that are active across Europe. we supply everything from Belgium, without any extra transport costs for our clients.” For the near future, Discorp plans to increase its export activities to about 65%.

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